About Bruce

A versatile and innovative Commercial, Strategy and Marketing Professional, with extensive experience in :

  • B2B, B2C, Charities, Executive and Online Education, Start-ups, Public Services etc.
  • Mobile, converged and broadband telecoms
  • Internet and mobile service provision
  • Web services and Apps
  • Public services;  Web /Call Centre, education, information
  • Travel /Leisure Services;  UK /European travel
  • Commercial Strategy and Marketing Consulting
If you would like to discuss how I might assist or advise your organisation please feel free to contact me via LinkedIn

Bruce Akhurst BSc, MCIM (Chartered)   – Biography

Bruce has exceptionally deep and well proven Commercial and Marketing experience gained in a variety of roles spanning Telecoms, Consumer Durables, Travel, Manufacturing, Electrical Retail and Transportation.

He has held Board Director. Director and Head of Department roles in Marketing, Strategy, Commercial and Pricing management from start-ups to £5bn turnovers.

After a classic marketing training at Black & Decker and Thorn EMI Retail and Rental  he was a bid team member and founder of the UK’s first consumer oriented mobile network ‘One-2-One’.

Bruce is a Chartered Marketer,  a full CIM Member and a past Member of the Marketing Society and the UK’s Institute of Directors

Founder of Mobile network One 2 One

At One-2-One he created the first viable ‘boxed mobile’ retail products using his concept of Network-SIM-Subsidy locking (personally defending this at the European Commission!), created and launched the famous free-local-calls pricing offer and developed world leading approaches to traffic management, customer segmentation, pricing, market research and sales channel remuneration that remain in common use today.

He developed many of One2One’s key processes, pricing and proposition initiatives over a 7 year period while leading the annual operating planning cycles for the entire company.  For 3 years he also worked as a non-exec on a Sony Ericsson board advisory panel, providing regular input and guidance to their mobile device and touchscreen smartphone development roadmaps.

£8.4bn sale and Virgin mobile MVNO

One-2-One grew extremely rapidly into a profitable business worth £8.4bn and Bruce was a key member of the internal team who negotiated its sale to T-Mobile in 1999.  That year he also created the concept and negotiated the headline terms for the worlds first MVNO: Virgin Mobile.  This innovative JV concept was applauded worldwide and valued at £1bn in the sale.

Executive and Non Executive Director positions, Interim manager roles and consultancy

  • Board level Corporate Strategy, Commercial Strategy and Pricing  roles at The Open University, Ashridge Business School, T -Mobile UK and DT Group, Vodafone and Orange (UK & World)
  • Operationally focussed P&L responsible Commercial and Marketing Director roles at Vodafone, Eurostar, National Rail Enquiries, ATOC and South West Trains
  • PR spokesman and interviewee on TV and radio news, BBC World at One, MP’s questions, London Standard and Metro (front page main story)
  • Award winning web technology and innovation at Make Positive and AudioBoo

Bruce’s core skills are

  • Well grounded yet innovative Commercial, Marketing and Strategic leadership and innovation
  • Customer empathy and insights, user experience design and optimisation.
  • Providing accurate and clear Strategic Analysis, Insights, Direction, Communication and Thought Leadership
  • Traditional and New Media advertising campaigns with a track record genuine results and outstanding (audited) ROI’s
  • Organisational planning, transformation and change, troubleshooting and people/process management
  • Multi- £bn negotiations, partnering, sales, presentation, and stakeholder skills.
  • Design, formation, leadership and motivation of high performance professional teams


2 Responses to “About Bruce”

  1. Carola Musso Says:

    Howdy blogger, thank you for providing this article.. I found it first-class.

  2. Chauncey Charlesworth Says:

    This is a really great blog. Thx to the auther

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